he said we expect big things from you. i was in awe at first. cbut our relationship grew from there. >> derek jeter played with the yankees for his entire career. he learned the level of steinbrenner's expectation. >> i was in my rookie year and on third base and there was one out and a line drive that was caught. we won the game . after the game i was in the clubhouse and he walked over to me. he said don't ever get doubled off at third again. that was not the words, but that was the point. i was surprised because one, we won the game. but shows you how much he expected excellence. >> there is a mental toughness and discipline. i don't want them to go be treated as heroes if they weren't. >> he had high expectations for everyone that worked for him. >> he expected excellence. anyone at the stadium, security guard, and vendors, you name it, anyone that was around, he wanted you to perform high. >> and he ruled with dedication to the tale . had no long hair rule. >> i have nothing against long hair. >> once it took him an hour to get out of the p